La Sabana University & Purdue Form Joint Undergradaute Communication Initiative

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The Brian Lamb School of Communication has teamed up with Universidad de La Sabana to build student competency through hands-on engagement and learning. Their learning is built around a pro-social digital campaign aimed to raise awareness of climate change impacts on Colombia’s coffee farmers in urban Colombian populations. A Purdue/La Sabana team of students recorded materials with coffee farmers in Colombia in the fall of 2019, and are now working with Boiler Communication to develop and produce their campaign. This 100,000 Strong in the Americas project, lead by Dr. Matei and doctoral student Jessica Eise, seeks to establish an ongoing partnership between Universidad de La Sabana, Chía, Colombia, and Purdue University.

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